Hi! I'm Rachel, a comms specialist with a real love for the beer industry, storytelling, and connecting people through great brands.
I grew up in beautiful North Cornwall, but after heading to London to study Medieval history (don't ask me anything about Medieval history), I found myself working at a national newspaper – which is where I first fell in love with the world of communications.
Eventually, I moved back to Cornwall and joined a young, exciting brewery that was making serious waves in the cask beer world. I threw myself into sharing not just the beer, but the people, the passion, and the place behind it. That connection to story and provenance played a big part in helping grow the brand across the UK.
Over 15 years with the brewery, I wore a lot of hats and loved every minute – from running brand campaigns and building partnerships, to hosting events and working closely with media. One of the projects I’m proudest of is the launch of a cookbook – a real passion project that I co-created with beer sommelier and pal, Ed Hughes. I organised shoots, edited copy, worked with chefs and writers, organised a launch media event (on a boat) and helped secure fantastic media coverage across print, digital and even TV.
I’m all about being open, down-to-earth, easy to work with and tuned in to what makes people tick. I bring that mindset to everything I do, whether it’s PR, content creation, brand strategy, influencer campaigns or partnerships.
Having worked in the beer world for so long, I’ve built a solid network across the South West and beyond – from fellow brewery brethren to creatives, chefs, beer writers and trade and consumer media.
If you’re looking for someone who can bring fresh energy, and real-world beer industry experience to your brand, I’d love to chat!
“Rachel is a passionate, multi-skilled, versatile marketeer with great understanding of the full marketing mix and determination to constantly raise the bar.
In the 15 years we worked together at Sharp's, Rach led the consumer and trade PR, curating the storytelling through key CSR and equity building campaigns and delivering credibility locally and nationally. Just a couple of examples are leading the 'beer and food' conversation and heading up the brand partnership with Blue Flag over the years, delivering big media reach and credibility for these campaigns (amongst many others).
Beyond PR, Rach has supported key TTL brand campaigns and was an integral part in transforming Sharp’s from a traditional to modern brewer during a period of fast growth.
I’d highly recommend Rach to add value to any brand or business, especially in the beer, or wider food and drink sector where her passion, expertise, experience and tenacious work ethic excel.”
